Vegan Protein Supplement Market: Growth Prospects, Demand Trends, and Projected Outlook Through 2035
Overview:
The global vegan protein powder market is poised for substantial expansion over the coming decade. Projections indicate a market size of USD 5,340.6 million in 2025, escalating to USD 10,604.3 million by 2035. This growth trajectory corresponds to a compound annual growth rate (CAGR) of 7.1% from 2025 through 2035. Increasing health consciousness and the rising popularity of plant-based diets are primary drivers of this market’s expansion.
Consumer preferences are shifting towards vegan and vegetarian lifestyles, spurring demand for plant-derived protein sources. Vegan protein powders are gaining traction as a nutritional supplement across various applications, including sports nutrition and meal replacements.
Innovations in product development and flavor enhancements are making vegan protein powders more appealing to a broader consumer base. Manufacturers are focusing on improving the taste and texture of these powders to mimic their animal-based counterparts.
North America, Europe, and Asia Pacific are key regions contributing significantly to market revenue. The increasing availability of vegan protein powders in supermarkets, specialty stores, and online channels is facilitating market growth.
Key industry players such as Glanbia plc and Nestle S.A. are actively involved in product innovation and market expansion. These companies are introducing new formulations and diversifying their product portfolios to cater to evolving consumer demands.
The market’s future is also influenced by increasing awareness of the environmental impact of traditional protein sources. Vegan protein powders are perceived as a more sustainable alternative, further boosting their market appeal.

Year On Year Growth Chart
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Report Attribute | Details |
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Market Size in 2025 | USD 5,340.6 million |
Revenue Forecast for 2035 | USD 10,604.3 million |
Growth Rate (CAGR) | 7.1% from 2025 to 2035 |
Base Year for Estimation | 2024 |
Historical Data | 2020 – 2024 |
Forecast Period | 2025 – 2035 |
Quantitative Units | Revenue in USD million/billion and CAGR from 2025 to 2035 |
Report Coverage | Revenue forecast, company market share, competitive landscape, growth factors, and trends |
Covered Segments | Source, application, distribution channel, and region |
Regional Scope | North America, Europe, Asia Pacific |
Country Scope | U.S., Canada, Mexico, U.K., Germany, Italy, Poland, China, India, Japan, Australia, South Korea, Brazil, UAE, KSA, South Africa |
Key Companies Analyzed | Glanbia plc; Nestle S.A. (Garden of Life); NOW Health Group, Inc.; The Simply Good Foods Company; Orgain, Inc. |
Customization Options | Free report customization (up to 8 analysts working days) with purchase. Changes to country, regional, and segment scope |
Pricing and Purchase Options | Customizable purchase options for tailored research needs |
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Key Companies Market Share
Report Coverage & Deliverables
- Market Trends And Dynamics
- Competitve Benchmarking
- Historical data and forecasts
- Value/Volume analysis
- Company revenue shares and key strategies
- Regional opportunities
This is an indicative segmentation. Please request a sample report to see detail segmentation of this market.
Detailed Market Segmentation
- By Source
- Soy Protein
- Pea Protein
- Rice Protein
- Hemp Protein
- By Application
- Sports Nutrition
- Meal Replacements
- By Distribution Channel
- Online Retail
- Supermarkets & Hypermarkets
- Specialty Stores
- By Region
- North America (U.S., Canada, Mexico)
- Europe (U.K., Germany, France, Italy, Poland)
- Asia-Pacific (China, India, Japan, Australia, South Korea)
- Latin America (Brazil, Argentina)
- Middle East & Africa (UAE, Saudi Arabia, South Africa)
Table of Content
- Executive Summary
- Market Overview
- Key Market Trends
- Market Dynamics
- Value Chain Analysis
- Market – Pricing Analysis
- Global Vegan Protein Powder Market Analysis 2024 to 2034
- Market Analysis 2024 to 2034, By Source
- Soy Protein
- Pea Protein
- Rice Protein
- Hemp Protein
- Market Analysis 2024 to 2034, By Application
- Sports Nutrition
- Meal Replacements
- Market Analysis 2024 to 2034, By Distribution Channel
- Online Retail
- Supermarkets & Hypermarkets
- Specialty Stores
- Market Analysis 2024 to 2034, By Region
- North America
- Latin America
- East Asia
- South Asia & Pacific
- Western Europe
- Eastern Europe
- Middle East and Africa
- North America Vegan Protein Powder Market Analysis 2024 to 2034
- Latin America Vegan Protein Powder Market Analysis 2024 to 2034
- East Asia Vegan Protein Powder Market Analysis 2024 to 2034
- South Asia & Pacific Vegan Protein Powder Market Analysis 2024 to 2034
- Western Europe Vegan Protein Powder Market Analysis 2024 to 2034
- Eastern Europe Vegan Protein Powder Market Analysis 2024 to 2034
- Middle East & Africa Vegan Protein Powder Market Analysis 2024 to 2034
- Market Structure Analysis
- Competitive Landscape
- Key Company Profiles
- Assumptions and Acronyms Used
- Research Methodology