Overview:

The South Korean market for tennis equipment is projected to attain a value of USD 135.2 million in 2025. Over the period from 2025 to 2035, the market is forecast to advance at a compound annual growth rate of 2.9%, reaching an estimated USD 181.1 million by 2035. This anticipated growth is being driven by several influential factors that reflect a shift in the country’s engagement with sports and an increasing enthusiasm for tennis.

A significant element contributing to this growth is the rising popularity of tennis among the younger demographic. While traditional sports like football and baseball have historically held dominance in South Korea, tennis is gaining traction as an appealing activity that combines physical fitness, tactical thinking, and social engagement.

This heightened interest is further supported by an expansion in the availability of tennis facilities and organized programs catering to participants across all age ranges, from children to adults. The increasing number of individuals participating in tennis, whether for casual play or competitive purposes, is directly fueling a proportional rise in the demand for essential equipment, such as racquets, footwear, balls, and clothing.

Furthermore, the achievements of South Korean tennis players on the international stage have played a crucial role in enhancing the sport’s visibility. Notable players, including those who have reached prominent levels in major tournaments or secured titles, have served as inspirations for a new generation of athletes and fans, encouraging them to embrace the sport.

The success of these players lends credibility and attention to tennis, consequently stimulating consumer interest in high-quality tennis gear. This has led to a noticeable trend among both competitive and amateur players to invest in sophisticated, durable, and technologically advanced equipment to enhance their performance.

In parallel with these developments, there is a growing emphasis on health and wellness among the South Korean population. As individuals become more health-conscious and actively seek ways to maintain fitness, tennis has emerged as a favored option due to its benefits for cardiovascular health, its ability to improve coordination, and its suitability for various fitness levels.

With the proliferation of tennis courts in urban and suburban environments, coupled with increasing disposable incomes, consumers are more inclined to allocate spending towards quality tennis equipment, thereby contributing to continued market expansion.