Overview:

The market for tennis equipment throughout Japan is expected to achieve a value of approximately USD 228.5 million in the year 2025. Projections indicate the industry will experience a steady growth rate, registering a compound annual growth rate (CAGR) of around 2.4% from 2025 through 2035. By the end of this forecast period in 2035, the market is anticipated to reach a valuation close to USD 290.0 million.

A primary driver behind this sustained growth is the increasing enthusiasm for tennis as a leisure pursuit across all age groups in the country. The number of people engaging in tennis recreationally has seen a consistent rise, with many embracing it as a valuable method to maintain health and enjoy physical activity. This expanding participation naturally leads to a higher need for associated equipment, as individuals are more inclined to invest in quality gear to enhance their playing experience.

The establishment and continued operation of numerous tennis clubs, both for serious and casual players, coupled with the broad availability of public sports facilities, contribute significantly to providing more opportunities for involvement in the sport. The extensive network of tennis courts present throughout Japan makes the sport exceptionally accessible to a large segment of the population.

Furthermore, Japan possesses a deeply rooted tennis tradition, marked by notable accomplishments on both national and international stages. The success of notable Japanese tennis players, who have garnered global recognition, serves to cultivate a stronger national affinity and interest in the sport among the populace.

The achievements of these prominent athletes inspire younger generations to take up tennis, consequently increasing the demand for training implements such as racquets, balls, and athletic apparel. The showcasing of major events like the Japan Open further elevates the sport’s visibility within the national sporting calendar, motivating enthusiasts and spectators to become more active participants themselves.

Advancements in the design and materials used in tennis equipment are also fueling market expansion. Manufacturers are consistently integrating new technologies and fabrication methods to improve the performance, longevity, and comfort of their products. As a result, players are more likely to purchase updated and specialized equipment, which in turn stimulates demand across various product categories. This combination of growing player numbers, technological evolution, and a strong cultural connection to tennis collectively propels the ongoing expansion of the tennis equipment market in Japan.