Overview:

The South Korean market for baby powder is set to reach a valuation of USD 41.8 million in 2025. Projections indicate a growth trajectory with a 5.3% compound annual growth rate (CAGR) from 2025 to 2035, anticipating a valuation of nearly USD 69.5 million by the close of the forecast period. This expansion is influenced by a blend of demographic, cultural, and behavioral transformations impacting consumer preferences.

A key factor propelling market growth is heightened parental awareness surrounding infant epidermal care. There is a growing inclination towards gentle, hypoallergenic formulations devoid of harsh chemicals. Consumers in South Korea, who often prioritize skin health and cleanliness for themselves, are extending these principles to their children’s welfare, increasing demand for high-quality, clinically tested products.

Despite a notably low national birth rate, government initiatives and supportive policies encouraging parenthood, including financial subsidies and extended leave options, are prompting new families to invest in premium baby essentials, viewing them as indispensable rather than optional.

The rise of dual-income households is also contributing, leading to greater discretionary spending on reputable and secure infant care items. Parental purchasing decisions are increasingly shaped by peer endorsements, online parenting communities, and digital influencers, making brand integrity and online presence paramount.

Local product innovation, featuring powders derived from natural and organic sources, has bolstered consumer trust and interest. Furthermore, heightened concerns regarding common infant conditions such as diaper dermatitis and eczema have established baby powder as an essential component of infant care routines.

The proliferation of e-commerce platforms has also facilitated market expansion, offering convenience and wider access to specialized and natural baby powder variants. These coupled dynamics – a health-conscious parenting approach, improved affordability, digital influence, and product innovations – are collectively propelling the growth of the South Korean market, notwithstanding the persistent challenge of a low birth rate.