Overview:

The global market value for hazelnut milk was estimated at USD 79.5 million in 2023. Driven by escalating consumer interest in non-dairy alternatives, projections indicate a market size of USD 91.5 million by the close of 2025. Over the ten-year forecast period from 2025 to 2035, worldwide sales of hazelnut milk are anticipated to grow at a compound annual rate of 8.3%. This consistent upward trend is expected to propel the global market value to approximately USD 205.5 million by the conclusion of 2035.

Hazelnut milk is rapidly emerging as a premium plant-based beverage, distinguished by its rich nutty taste and creamy texture, alongside its perceived health benefits. It presents an appealing option for individuals with lactose intolerance, dairy allergies, or those following vegan diets, offering a flavorful and health-supportive substitute for traditional dairy.

Leading brands are actively innovating within the hazelnut milk segment. Many are focusing on developing clean-label products, emphasizing simpler ingredient lists free from gums or unnecessary preservatives. This approach resonates with health-conscious consumers seeking transparency and minimal processing in their food choices.

Sustainability is also playing a crucial role in the market’s expansion. Hazelnut cultivation is often cited as more water-efficient compared to almond farming, making hazelnut milk a preferred selection for environmentally aware shoppers looking to reduce their ecological footprint.

The growth trajectory is further bolstered by expanding retail accessibility and ongoing product diversification. Companies are introducing new flavor combinations, such as chocolate or vanilla varieties, and specifically formulated ‘barista blends’ designed for optimal frothing in coffee applications.

These efforts are contributing to hazelnut milk’s transition from a niche health product to a more widely available beverage. Its increasing presence not only in health food stores but also in mainstream supermarkets and online platforms signifies its move towards becoming a staple in households.

The strong performance is particularly evident in regions like Western Europe and North America. Here, market expansion is supported by a convergence of factors, including rising awareness of lactose intolerance, ethical considerations regarding animal welfare, and a growing focus on digestive wellness among consumers.

While the overall market outlook is positive, manufacturers face challenges, including managing production costs and ensuring widespread affordability. Despite these hurdles, the sustained consumer interest in plant-based diets and the unique attributes of hazelnut milk position the market for continued development and innovation.