Overview:

The market focused on fermented dairy and plant-based beverages known for supporting gut health is experiencing significant expansion. These products are valued for aiding digestive wellness, enhancing immune function, and potentially assisting metabolic processes. Their regular consumption helps maintain a balanced gut microbiome, improves digestion, and may alleviate common digestive discomforts like bloating and constipation.

Key factors driving demand include rising consumer awareness regarding the health benefits of probiotics, increasing preference for functional foods, the broadening reach of retail distribution networks, continuous product innovation, and a growing emphasis on sustainable practices.

The global market size for yogurt and probiotic beverages is estimated to be USD 212.8 billion in 2025. Projections indicate a steady Compound Annual Growth Rate (CAGR) of 7.5% from 2025 to 2035.

This growth trajectory is expected to lead the market to a value of approximately USD 226.9 billion by the end of the forecast period in 2035, reflecting sustained demand and market evolution.

Consumers are increasingly exploring varieties beyond traditional dairy, including options made from almond, oat, and coconut milk, driven by dietary needs such as lactose intolerance and a preference for plant-based diets. Interest is also rising in functional formulations aimed at benefits like improved skin health, boosted immunity, and enhanced digestion.

A parallel trend is the demand for natural and clean-label products, with consumers seeking fewer artificial additives, preservatives, and reduced sugar content. Sustainability is also playing a crucial role, influencing purchasing decisions towards ethically sourced and environmentally friendly packaging.

Furthermore, the market is evolving towards greater personalization, with companies developing probiotic blends designed to address specific health requirements of consumers. This customer-centric approach is expected to further boost market growth.