Comprehensive Analysis of the United States Infant Formula Market by Product, Distribution, and State: Forecasts to 2035
Overview:
The United States infant formula market is poised for steady growth in the coming years. The market size is anticipated to reach USD 6.56 billion in 2025, driven by consistent demand and evolving consumer preferences. Revenue forecasts project a rise to USD 9.08 billion by 2035, indicating sustained expansion and opportunities for market participants.
The compound annual growth rate (CAGR) from 2025 to 2035 is estimated at 3.3%. This growth rate reflects the ongoing need for infant nutrition and the increasing focus on high-quality formula products. The base year for estimation is 2024, with historical data spanning from 2020 to 2024 providing a comprehensive view of market trends.
The forecast period covers 2025 to 2035, offering insights into long-term market dynamics. Quantitative units are measured in USD million/billion and include CAGR percentages. The report encompasses revenue forecasts, company market share analysis, a detailed competitive landscape, growth factors, and emerging trends.
Key segments include product type, distribution channel, and regional analysis at the state level. The geographical scope is focused on the United States, with specific emphasis on individual states. Key companies analyzed include Abbott Laboratories (Similac), Reckitt Benckiser (Enfamil), Nestlé (Gerber, Nido), and Perrigo Nutritionals, among others.
Customization options are available, offering free report customization (up to 8 analyst working days) upon purchase. These options include changes to country, regional, and segment scope to tailor the research to specific needs. Customizable purchase options are also available to accommodate tailored research requirements, ensuring clients receive the most relevant and valuable information.
The U.S. infant formula market is characterized by continuous innovation, with manufacturers focusing on developing advanced formulas that closely mimic breast milk. Factors such as increasing maternal employment rates and a rising awareness of infant nutritional needs drive the demand for infant formula products. The competitive landscape includes established players and emerging brands, all striving to capture market share through product differentiation and strategic partnerships.

Year On Year Growth Chart
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Report Attribute | Details |
---|---|
Market Size in 2025 | USD 6.56 billion |
Revenue Forecast for 2035 | USD 9.08 billion |
Growth Rate (CAGR) | 3.3% from 2025 to 2035 |
Base Year for Estimation | 2024 |
Historical Data | 2020 – 2024 |
Forecast Period | 2025 – 2035 |
Quantitative Units | Revenue in USD million/billion and CAGR from 2025 to 2035 |
Report Coverage | Revenue forecast, company market share, competitive landscape, growth factors, and trends |
Covered Segments | Product type, distribution channel, and states |
Regional Scope | United States |
Country Scope | U.S. |
Key Companies Analyzed | Abbott Laboratories (Similac); Reckitt Benckiser (Enfamil); Nestlé (Gerber, Nido); Perrigo Nutritionals; Bobbie; Kendamil; Bubs Australia; Else Nutrition; Earth’s Best (Hain Celestial); ByHeart |
Customization Options | Free report customization (up to 8 analysts working days) with purchase. Changes to country, regional, and segment scope |
Pricing and Purchase Options | Customizable purchase options for tailored research needs |
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Key Companies Market Share
Report Coverage & Deliverables
- Market Trends And Dynamics
- Competitve Benchmarking
- Historical data and forecasts
- Value/Volume analysis
- Company revenue shares and key strategies
- Regional opportunities
This is an indicative segmentation. Please request a sample report to see detail segmentation of this market.
Detailed Market Segmentation
- By Product Type
- Starting Milk
- Follow-up Milk
- Specialty Formula
- Growing-up Milk
- By Distribution Channel
- Supermarkets/Hypermarkets
- Pharmacies/Drug Stores
- Online Retail
- Other Retail Channels
- By State
- California
- Texas
- Florida
- New York
- Pennsylvania
- Illinois
- Ohio
Table of Content
- Executive Summary
- Market Overview
- Key Market Trends
- Market Dynamics
- U.S. Macroeconomic Outlook
- Infant Formula Market Size and Forecast, 2025-2035
- Market Segmentation by Product Type
- Starting Milk Analysis
- Follow-up Milk Analysis
- Specialty Formula Analysis
- Growing-up Milk Analysis
- Market Segmentation by Distribution Channel
- Supermarkets/Hypermarkets Analysis
- Pharmacies/Drug Stores Analysis
- Online Retail Analysis
- Other Retail Channels Analysis
- Market Segmentation by State
- California Market Analysis
- Texas Market Analysis
- Florida Market Analysis
- New York Market Analysis
- Pennsylvania Market Analysis
- Illinois Market Analysis
- Ohio Market Analysis
- Competitive Landscape
- Major Market Players
- Abbott Laboratories (Similac)
- Reckitt Benckiser (Enfamil)
- Nestlé (Gerber, Nido)
- Perrigo Nutritionals
- Market Opportunities & Future Trends
- Regulatory Framework
- Research Methodology