Overview:

The garment steamer market in Japan is set to achieve a market value of USD 85.1 million in 2025. Projections indicate a compound annual growth rate (CAGR) of 10.8% from 2025 to 2035, leading to an estimated market size of USD 235.5 million by the end of this period. The expansion of this market is primarily driven by shifts in consumer lifestyles, increasing urbanization, and a growing interest in personal fashion and garment care.

While traditional ironing with an iron and board has long been the standard for clothes pressing, the evolving landscape of Japanese homes and work habits is changing this. With more people residing in urban centers and experiencing limited living spaces, there is a pronounced need for home appliances that are compact, efficient, and easy to store.

Garment steamers, known for their portability, space-saving design, and quick operation, have become an appealing alternative for consumers prioritizing convenience and speed. The rise in dual-income households and busy professional lives further supports the uptake of time-saving devices like steamers.

Beyond speed and convenience, steaming is generally less harsh on delicate fabrics compared to direct ironing. This gentleness is crucial in Japan, where interest in diverse clothing materials is growing. Furthermore, in Japan’s often humid climate, steamers offer a handy way to refresh textiles and remove odors.

The demand for sanitizing and deodorizing capabilities has also increased, especially following the enhanced hygiene awareness due to the pandemic. These attributes align well with public health concerns, prompting greater interest in steam-based garment maintenance solutions.

The widespread cultural appreciation for minimalist design and functionality in Japan also influences the market. Many garment steamers available today are designed with aesthetics in mind, fitting seamlessly into modern, uncluttered home environments, which appeals to design-conscious buyers. The availability of features like quick heating, various steam settings, and ease of handling contributes to their attractiveness.

Increased consumer interest in maintaining clothes at home, coupled with a desire for self-sufficiency in garment care, further supports the growth trajectory of the market. As demographic trends continue alongside evolving consumer behaviors and lifestyle choices, the market for garment steamers in Japan is expected to maintain robust growth.