Zero- and Low-Calorie Soda Industry Assessment by Type and Geography Through 2035
Overview:
The global low- and no-calorie soda market is characterized by a growing emphasis on healthier beverage options among consumers. In 2025, the market is anticipated to attain a size of USD 22.3 billion, demonstrating the increasing preference for such alternatives. The market is further projected to experience robust growth, reaching a revised forecast of USD 41.5 billion by 2035.
This expansion is to be primarily driven by an elevated compound annual growth rate (CAGR) of 7.4% from 2025 through 2035. This rate signifies a substantial shift in consumer behavior towards reduced-calorie beverages. It also underscores the beverage industry’s response to public health concerns regarding sugar consumption.
A key factor propelling this market is the rising awareness about the health implications of high-sugar intake. This awareness has prompted consumers to actively seek out alternatives which allow for indulgence without the associated health risks. Low- and no-calorie sodas fit this demand perfectly.
The report highlights the pivotal role of innovative product formulations and marketing strategies in meeting consumer expectations. Continuous advancements in sweetener technologies are enabling manufacturers to offer products with improved taste profiles. These products are increasingly comparable to their full-sugar counterparts.
Regionally, North America and Europe are significant markets. These regions continue to exhibit strong demand due to established health and wellness trends. The Asia-Pacific region is also anticipated to demonstrate rapid growth, fueled by an expanding middle class increasingly focused on health.
Leading beverage companies are strategically positioning themselves to capitalize on this growth. They are achieving this through product diversification and targeted marketing campaigns, which emphasize the health benefits of low- and no-calorie options. This is reinforcing a positive feedback loop, further driving market expansion and acceptance.
Year On Year Growth Chart
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| Report Attribute | Details |
|---|---|
| Market Size in 2025 | USD 22.3 billion |
| Revenue Forecast for 2035 | USD 41.5 billion |
| Growth Rate (CAGR) | 7.4% from 2025 to 2035 |
| Base Year for Estimation | 2024 |
| Historical Data | 2020 – 2024 |
| Forecast Period | 2025 – 2035 |
| Quantitative Units | Revenue in USD million/billion and CAGR from 2025 to 2035 |
| Report Coverage | Revenue forecast, company market share, competitive landscape, growth factors, and trends |
| Covered Segments | Type (Artificial and Natural Sweeteners), Distribution Channel, and Region |
| Regional Scope | North America, Europe, Asia Pacific |
| Country Scope | U.S., Canada, U.K., Germany, France, Italy, South Korea, Japan, China, Australia, New Zealand |
| Key Companies Analyzed | The Coca-Cola Company, PepsiCo, Nestlé S.A., Keurig Dr Pepper Inc., Zevia PBC, Olipop, Reed’s, Virgil’s Soda, Jones Soda, Hansen’s Natural |
| Customization Options | Free report customization (up to 8 analysts working days) with purchase. Changes to country, regional, and segment scope |
| Pricing and Purchase Options | Customizable purchase options for tailored research needs |
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Key Companies Market Share
Report Coverage & Deliverables
- Market Trends And Dynamics
- Competitve Benchmarking
- Historical data and forecasts
- Value/Volume analysis
- Company revenue shares and key strategies
- Regional opportunities
This is an indicative segmentation. Please request a sample report to see detail segmentation of this market.
Detailed Market Segmentation
- By Sweetener Type
- Artificial Sweeteners
- Natural Sweeteners
- By Distribution Channel
- Supermarkets/Hypermarkets
- Convenience Stores
- Online Retail
- Food Service
- By Region
- North America (U.S., Canada)
- Europe (U.K., Germany, France, Italy)
- Asia Pacific (China, Japan, South Korea, Australia, New Zealand)
Table of Content
- Executive Summary
- Market Overview
- Key Market Dynamics
- Market Drivers
- Market Restraints
- Market Opportunities
- Market Trends
- COVID-19 Impact Analysis
- Pricing Analysis
- Value Chain Analysis
- Global Low- and No-Calorie Soda Market Analysis, by Sweetener Type
- Artificial Sweeteners
- Natural Sweeteners
- Global Low- and No-Calorie Soda Market Analysis, by Distribution Channel
- Supermarkets/Hypermarkets
- Convenience Stores
- Online Retail
- Food Service
- Global Low- and No-Calorie Soda Market Analysis, by Region
- North America
- Europe
- Asia Pacific
- North America Low- and No-Calorie Soda Market Analysis
- Europe Low- and No-Calorie Soda Market Analysis
- Asia Pacific Low- and No-Calorie Soda Market Analysis
- Competitive Landscape
- Company Profiles
- The Coca-Cola Company
- PepsiCo
- Nestlé S.A.
- Keurig Dr Pepper Inc.
- Market Forecast 2025-2035
- Research Methodology