Comprehensive Analysis of the Licorice Candy Market: Assessment, Size, and Projections Through 2035
Overview:
The global licorice candy market shows steady growth and is projected to continue expanding. The market size is anticipated to reach USD 306.4 million in 2025, exhibiting a compound annual growth rate (CAGR) of 5.2%, which will drive the market to a value of approximately USD 455.2 million by 2035. This expansion of the market is supported by the increasing consumer demand for confectionery products, particularly licorice candies, across different regions.
Key market drivers include the wide availability of licorice candy through various distribution channels and its appeal as a traditional confectionery item. The rise in online retail has further expanded the market reach, making licorice candy accessible to a broader consumer base. In addition, the growing prevalence of customized and flavored licorice candies has fueled market growth.
Regionally, North America and Europe are currently the leading markets, attributed to high consumption rates and well-established distribution networks. Asia-Pacific offers significant growth opportunities due to increasing disposable incomes and evolving consumer preferences. Latin America and the Middle East & Africa (MEA) are also expected to contribute to the market’s overall growth.
Major players in the licorice candy market include Haribo, Twizzlers (The Hershey Company), Panda Licorice, Katjes International, and Venco (Perfetti Van Melle). These companies focus on product innovation, strategic partnerships, and expanding their market presence to maintain a competitive edge.
Market growth is additionally propelled by the introduction of healthier licorice options, such as sugar-free and organic variants. These products cater to the increasing health-consciousness among consumers, further expanding the market’s potential. The interplay of these factors will continue to influence the trajectory of the global licorice candy market.
The forecast period from 2025 to 2035 anticipates further integration of e-commerce and innovations in production to meet diverse consumer demands. This ongoing evolution is expected to positively impact overall market dynamics.
Year On Year Growth Chart
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| Report Attribute | Details |
|---|---|
| Market Size in 2025 | USD 306.4 million |
| Revenue Forecast for 2035 | USD 455.2 million |
| Growth Rate (CAGR) | 5.2% from 2025 to 2035 |
| Base Year for Estimation | 2024 |
| Historical Data | 2018 – 2023 |
| Forecast Period | 2025 – 2035 |
| Quantitative Units | Revenue in USD million/billion and CAGR from 2025 to 2035 |
| Report Coverage | Revenue forecast, company market share, competitive landscape, growth factors, and trends |
| Covered Segments | Type, distribution channel, and region |
| Regional Scope | North America, Europe, Asia Pacific, Latin America, MEA |
| Country Scope | U.S., Canada, Mexico, U.K., Germany, Italy, Poland, China, India, Japan, Australia, South Korea, Brazil, UAE, KSA, South Africa |
| Key Companies Analyzed | Haribo, Twizzlers (The Hershey Company), Panda Licorice, Katjes International, Venco (Perfetti Van Melle) |
| Customization Options | Free report customization (up to 8 analysts working days) with purchase. Changes to country, regional, and segment scope |
| Pricing and Purchase Options | Customizable purchase options for tailored research needs |
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Key Companies Market Share
Report Coverage & Deliverables
- Market Trends And Dynamics
- Competitve Benchmarking
- Historical data and forecasts
- Value/Volume analysis
- Company revenue shares and key strategies
- Regional opportunities
This is an indicative segmentation. Please request a sample report to see detail segmentation of this market.
Detailed Market Segmentation
- By Licorice Type
- Black Licorice
- Red Licorice
- By Distribution Channel
- Supermarkets
- Convenience Stores
- Online Retail
- By Region
- North America (U.S., Canada, Mexico)
- Europe (U.K., Germany, France, Italy, Poland)
- Asia-Pacific (China, India, Japan, Australia, South Korea)
- Latin America (Brazil, Argentina)
- Middle East & Africa (MEA) (UAE, Saudi Arabia, South Africa)
Table of Content
- Executive Summary
- Market Introduction
- Key Market Dynamics
- Leading Market Trends
- Historical Market Analysis, 2018-2023
- Current Market Size, 2024
- Forecasted Market Value, 2025-2035
- Pricing Trends
- Raw Material Sourcing Analysis
- Licorice Candy Market Analysis by Type
- Black Licorice
- Red Licorice
- Licorice Candy Market Analysis by Distribution Channel
- Supermarkets
- Convenience Stores
- Online Retail
- Regional Market Dynamics
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
- North America: Market Analysis and Forecast, 2025-2035
- Europe: Market Analysis and Forecast, 2025-2035
- Asia Pacific: Market Analysis and Forecast, 2025-2035
- Latin America: Market Analysis and Forecast, 2025-2035
- Middle East & Africa: Market Analysis and Forecast, 2025-2035
- Competitive Landscape
- Key Company Profiles
- Market Structure Analysis
- Assumptions and Acronyms
- Research Methodology