Growth Trends in the Market for Pet Treats and Chews: Functional and Premium Products, 2025-2035
Overview:
The global market for pet treats and chews is projected to experience steady expansion over the coming decade. In 2025, the market is anticipated to reach a valuation of USD 10.43 billion. Driven by increasing pet ownership and a rising emphasis on pet health and well-being, the market is expected to grow at a compound annual growth rate (CAGR) of 4.8%, reaching approximately USD 15.92 billion by 2035. This growth is underpinned by the increasing humanization of pets and the willingness of owners to spend more on high-quality and functional treats.
A key trend in the market is the growing demand for functional treats that offer specific health benefits, such as dental care, weight management, and improved digestion. Premium treats made with natural, organic, and limited ingredients are also gaining popularity as pet owners become more conscious of the ingredients in pet food products.
Regionally, North America and Europe currently dominate the market, but Asia-Pacific is expected to be the fastest-growing region due to the increasing pet population and rising disposable incomes in countries like China and India. The competitive landscape includes major players such as Nestlé Purina PetCare, Mars Petcare, and Hill’s Pet Nutrition, as well as smaller, niche brands that focus on specific product categories or target markets.
The online retail channel is becoming increasingly important as more pet owners turn to e-commerce platforms to purchase pet treats and chews. This trend has been accelerated by the COVID-19 pandemic, which has led to a shift towards online shopping and increased demand for home delivery services.
Sustainability is also emerging as a key consideration, with more companies offering treats and chews made with sustainably sourced ingredients and eco-friendly packaging. This reflects a growing awareness of environmental issues and a desire among pet owners to make more responsible purchasing decisions.
The market’s growth is further supported by ongoing product innovation, with companies constantly developing new and innovative treats and chews to meet the evolving needs and preferences of pets and their owners.
Year On Year Growth Chart
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| Report Attribute | Details |
|---|---|
| Market Size in 2025 | USD 10.43 Billion |
| Revenue Forecast for 2035 | USD 15.92 Billion |
| Growth Rate (CAGR) | 4.8% from 2025 to 2035 |
| Base Year for Estimation | 2024 |
| Historical Data | 2020 – 2024 |
| Forecast Period | 2025 – 2035 |
| Quantitative Units | Revenue in USD million/billion and CAGR from 2025 to 2035 |
| Report Coverage | Revenue forecast, company market share, competitive landscape, growth factors, and trends |
| Covered Segments | Type and pet type |
| Regional Scope | North America, Europe, Asia Pacific |
| Country Scope | U.S., Canada, Mexico, U.K., Germany, France, China, India, Japan, South Korea |
| Key Companies Analyzed | Nestlé Purina PetCare; Mars Petcare; Hill’s Pet Nutrition; Spectrum Brands; The J.M. Smucker Company; Blue Buffalo Co., Ltd.; Wellness Pet Company; Merrick Pet Care |
| Customization Options | Free report customization (up to 8 analysts working days) with purchase. Changes to country, regional, and segment scope |
| Pricing and Purchase Options | Customizable purchase options for tailored research needs |
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Key Companies Market Share
Report Coverage & Deliverables
- Market Trends And Dynamics
- Competitve Benchmarking
- Historical data and forecasts
- Value/Volume analysis
- Company revenue shares and key strategies
- Regional opportunities
This is an indicative segmentation. Please request a sample report to see detail segmentation of this market.
Detailed Market Segmentation
- By Pet Type
- Dogs
- Cats
- Other Pets
- By Treat Type
- Baked Treats
- Freeze-Dried Treats
- Soft & Chewy Treats
- Dental Treats
- By Ingredient Source
- Animal-Based
- Plant-Based
- Insect-Based
- By Distribution Channel
- Supermarkets/Hypermarkets
- Online Retail
- Specialty Stores
- By Region
- North America (U.S., Canada, Mexico)
- Europe (U.K., Germany, France, Italy, Spain)
- Asia-Pacific (China, India, Japan, Australia, South Korea)
- Latin America (Brazil, Argentina)
- Middle East & Africa (Saudi Arabia, South Africa)
Table of Content
- Executive Summary
- Market Definition and Overview
- Key Market Dynamics
- Analysis of Market Trends
- Success Factors in the Market
- Market Assessment 2024 to 2034
- Pricing Structure in the Market
- Market Size (USD Billion) Analysis 2024-2034
- Background of the Market
- Evaluation of the Market 2024-2034, By Pet Type
- Dogs
- Cats
- Other Pets
- Evaluation of the Market 2024-2034, By Treat Type
- Baked Treats
- Freeze-Dried Treats
- Soft & Chewy Treats
- Dental Treats
- Evaluation of the Market 2024-2034, By Ingredient Source
- Animal-Based
- Plant-Based
- Insect-Based
- Evaluation of the Market 2024-2034, By Distribution Channel
- Supermarkets/Hypermarkets
- Online Retail
- Specialty Stores
- Evaluation of the Market 2024-2034, By Region
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East & Africa
- North America Market: Analysis 2024-2034
- Europe Market: Analysis 2024-2034
- Asia-Pacific Market: Analysis 2024-2034
- Competitive Landscape
- Key Company Profiles
- Assumptions and Research Methodology