Analysis of Loyalty Programs in the Tourism Sector by Program Type, Traveler Profile, and Geographic Region: A Forecast from 2025 to 2035
Overview:
The global tourism industry is witnessing a significant shift in how loyalty is earned and maintained, with loyalty programs evolving to meet the demands of modern travelers. In 2025, the market size for tourism loyalty programs is estimated at USD 30 billion. It is projected to reach USD 65 billion by 2035, reflecting a compound annual growth rate (CAGR) of 8.1% from 2025 to 2035. This expansion is driven by increasing personalization, digital wallet integration, and the use of artificial intelligence to enhance reward systems.
Loyalty programs are becoming increasingly sophisticated, offering tailored experiences and leveraging data analytics to understand traveler preferences. The integration of digital wallets allows for seamless transactions and easy access to rewards, enhancing user convenience. AI-driven reward systems enable dynamic pricing and personalized offers, increasing customer engagement and program effectiveness.
The market is segmented by program type, traveler profile, and region. Key program types include points-based, tiered, subscription-based, and coalition programs. Traveler profiles are categorized into leisure travelers, business travelers, frequent flyers, and occasional travelers.
Geographically, North America, Europe, and Asia Pacific are the primary regions, with the U.S., China, and the U.K. being key countries. Major players in the loyalty program space include Marriott Bonvoy, Hilton Honors, Delta SkyMiles, American Express Membership Rewards, and Emirates Skywards.
The adoption of loyalty programs is further fueled by the increasing importance of customer retention in the competitive tourism sector. Travelers are more likely to choose brands that offer personalized and rewarding experiences, making loyalty programs a crucial tool for attracting and retaining customers.
The forecast period from 2025 to 2035 anticipates continued innovation in loyalty program design and technology. As traveler expectations evolve, programs will need to adapt to offer unique and compelling value propositions. This includes incorporating sustainable travel options and supporting local communities, aligning with the growing trend of responsible tourism.
Year On Year Growth Chart
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| Report Attribute | Details |
|---|---|
| Market Size in 2025 | USD 30 billion |
| Revenue Forecast for 2035 | USD 65 billion |
| Growth Rate (CAGR) | 8.1% from 2025 to 2035 |
| Base Year for Estimation | 2024 |
| Historical Data | 2020 – 2024 |
| Forecast Period | 2025 – 2035 |
| Quantitative Units | Revenue in USD billion and CAGR from 2025 to 2035 |
| Report Coverage | Revenue forecast, company market share, competitive landscape, growth factors, and trends |
| Covered Segments | Program Type, Traveler Profile, and Region |
| Regional Scope | North America, Europe, Asia Pacific |
| Country Scope | U.S., China, U.K., UAE, Brazil, Australia, India, Germany, France |
| Key Companies Analyzed | Marriott Bonvoy, Hilton Honors, Delta SkyMiles, American Express Membership Rewards, Emirates Skywards |
| Customization Options | Free report customization (up to 8 analysts working days) with purchase. Changes to country, regional, and segment scope |
| Pricing and Purchase Options | Customizable purchase options for tailored research needs |
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Key Companies Market Share
Report Coverage & Deliverables
- Market Trends And Dynamics
- Competitve Benchmarking
- Historical data and forecasts
- Value/Volume analysis
- Company revenue shares and key strategies
- Regional opportunities
This is an indicative segmentation. Please request a sample report to see detail segmentation of this market.
Detailed Market Segmentation
- By Program Type
- Points-Based Programs
- Tiered Programs
- Subscription-Based Programs
- Coalition Programs
- By Traveler Profile
- Leisure Travelers
- Business Travelers
- Frequent Flyers
- Occasional Travelers
- By Region
- North America (U.S., Canada, Mexico)
- Europe (U.K., Germany, France, Italy, Spain)
- Asia Pacific (China, India, Japan, Australia, South Korea)
Table of Content
- Executive Summary
- Market Overview
- Key Market Trends
- Growth Drivers and Restraints
- Impact of COVID-19
- Market Size and Forecast
- By Program Type
- Points-Based Programs
- Tiered Programs
- Subscription-Based Programs
- Coalition Programs
- By Traveler Profile
- Leisure Travelers
- Business Travelers
- Frequent Flyers
- Occasional Travelers
- Regional Analysis
- North America
- Europe
- Asia Pacific
- Country-Level Analysis
- U.S.
- China
- U.K.
- UAE
- Brazil
- Australia
- India
- Germany
- France
- Competitive Landscape
- Company Profiles
- Marriott Bonvoy
- Hilton Honors
- Delta SkyMiles
- American Express Membership Rewards
- Emirates Skywards
- Strategic Recommendations
- Appendix
- Research Methodology
- Definitions and Assumptions