Market Study on Glass Growlers: Trends and Packaging Advancements from 2025 to 2035
Overview:
The global glass growlers market is anticipated to experience steady growth between 2025 and 2035, driven by the increasing popularity of craft breweries and home brewing. In 2025, the market is expected to reach a valuation of approximately USD 6.8 billion. Factors such as the rising demand for sustainable packaging solutions and the growing consumer preference for unique beverage experiences are contributing to this expansion.
The forecast indicates a positive trajectory, with the market projected to attain a revenue of USD 9.3 billion by 2035. This growth is underpinned by the increasing adoption of glass growlers across various end-use applications, including craft breweries, restaurants, and home brewing enthusiasts. The compound annual growth rate (CAGR) is estimated at 3.2% from 2025 to 2035, reflecting stable and consistent market progression.
Regionally, North America and Europe are expected to remain key markets, bolstered by a strong presence of craft breweries and well-established beverage industries. Asia-Pacific is also poised for significant growth, driven by the rising disposable incomes and evolving consumer preferences in countries such as China and India.
The competitive landscape includes major players that are continually innovating to offer growlers with improved designs and functionalities. These companies are focused on meeting the evolving needs of breweries and consumers alike.
Market trends reveal a growing emphasis on eco-friendly packaging and reusable containers, aligning with broader sustainability initiatives. This shift is further accelerating the demand for glass growlers as an alternative to single-use packaging options.
Overall, the glass growlers market is set to benefit from a combination of factors, including increasing consumer demand, technological advancements in glass manufacturing, and a growing emphasis on sustainable practices. These elements collectively contribute to a promising outlook for the market over the forecast period.
Year On Year Growth Chart
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| Report Attribute | Details |
|---|---|
| Market Size in 2025 | USD 6.8 billion |
| Revenue Forecast for 2035 | USD 9.3 billion |
| Growth Rate (CAGR) | 3.2% from 2025 to 2035 |
| Base Year for Estimation | 2024 |
| Historical Data | 2018 – 2023 |
| Forecast Period | 2025 – 2035 |
| Quantitative Units | Revenue in USD million/billion and CAGR from 2025 to 2035 |
| Report Coverage | Revenue forecast, company market share, competitive landscape, growth factors, and trends |
| Covered Segments | Type, propulsion type, and region |
| Regional Scope | North America, Europe, Asia Pacific, Latin America, MEA |
| Country Scope | U.S., Canada, Mexico, U.K., Germany, Italy, Poland, China, India, Japan, Australia, South Korea, Brazil, UAE, KSA, South Africa |
| Key Companies Analyzed | Ardagh Group, Owens-Illinois Inc., Berlin Packaging, GrowlerWerks, Alpha Packaging |
| Customization Options | Free report customization (up to 8 analysts working days) with purchase. Changes to country, regional, and segment scope |
| Pricing and Purchase Options | Customizable purchase options for tailored research needs |
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Key Companies Market Share
Report Coverage & Deliverables
- Market Trends And Dynamics
- Competitve Benchmarking
- Historical data and forecasts
- Value/Volume analysis
- Company revenue shares and key strategies
- Regional opportunities
This is an indicative segmentation. Please request a sample report to see detail segmentation of this market.
Detailed Market Segmentation
- By Glass Type
- Clear Glass
- Amber Glass
- Green Glass
- By Distribution Channel
- Online Retail
- Offline Retail
- By End-Use Application
- Craft Breweries
- Home Brewing
- Restaurants & Bars
- Specialty Beverage Producers
- By Region
- North America (U.S., Canada, Mexico)
- Europe (U.K., Germany, France, Italy, Spain)
- Asia-Pacific (China, India, Japan, South Korea, Australia)
- Latin America (Brazil, Argentina, Colombia)
- Middle East & Africa (UAE, Saudi Arabia, South Africa)
Table of Content
- Executive Summary
- Market Overview
- Key Market Trends
- Market Dynamics
- Market Size and Forecast
- Market Segmentation
- Glass Growlers Market Analysis by Glass Type
- Clear Glass
- Amber Glass
- Green Glass
- Glass Growlers Market Analysis by Distribution Channel
- Online Retail
- Offline Retail
- Glass Growlers Market Analysis by End-Use Application
- Craft Breweries
- Home Brewing
- Restaurants & Bars
- Specialty Beverage Producers
- Market Analysis by Region
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East & Africa
- North America Market Analysis
- Europe Market Analysis
- Asia-Pacific Market Analysis
- Latin America Market Analysis
- Middle East & Africa Market Analysis
- Competitive Landscape
- Key Company Profiles
- Market Strategies
- Future Outlook
- Research Methodology