Margarine Market Expansion: Trends in Butter Substitutes and Industry Growth from 2025 to 2035
Overview:
The global margarine market is anticipated to experience steady growth over the next decade. In 2025, the market size is expected to total USD 38,237.97 million, driven by its continued use as a butter alternative in various culinary and industrial applications. The revenue forecast for 2035 projects a market size of USD 59,953.11 million, reflecting a compound annual growth rate (CAGR) of 4.6% from 2025 to 2035.
This growth is primarily driven by the increasing demand for affordable and versatile spreads, especially in regions with fluctuating dairy prices. Margarine serves as a cost-effective substitute in both household and commercial settings, contributing to its sustained market presence.
Formulation advancements, including reduced trans-fat varieties and the incorporation of healthier oils, are also influencing market trends. Consumers are increasingly seeking healthier alternatives, prompting manufacturers to innovate and reformulate their products.
Regionally, the Asia-Pacific market is expected to witness significant growth, fueled by expanding populations and changing dietary preferences. North America and Europe remain key markets, with established consumer bases and consistent demand.
Key players in the margarine market include Upfield Holdings B.V., Bunge Limited, and Conagra Brands, Inc., among others. These companies are focused on product innovation and strategic expansions to maintain their market positions.
The margarine market’s trajectory is shaped by a combination of economic factors, health trends, and regional demands. Continuous innovation and adaptation to consumer preferences will be crucial for sustained growth.

Year On Year Growth Chart
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Report Attribute | Details |
---|---|
Market Size in 2025 | USD 38,237.97 million |
Revenue Forecast for 2035 | USD 59,953.11 million |
Growth Rate (CAGR) | 4.6% from 2025 to 2035 |
Base Year for Estimation | 2024 |
Historical Data | 2020 – 2024 |
Forecast Period | 2025 – 2035 |
Quantitative Units | Revenue in USD million/billion and CAGR from 2025 to 2035 |
Report Coverage | Revenue forecast, company market share, competitive landscape, growth factors, and trends |
Covered Segments | Formulation, application, and region |
Regional Scope | North America, Europe, Asia Pacific |
Country Scope | U.S., Canada, Germany, UK, France, Netherlands, China, India, Japan, South Korea |
Key Companies Analyzed | Upfield Holdings B.V.; Bunge Limited; Conagra Brands, Inc.; Wilmar International Limited; Aigremont S.A. |
Customization Options | Free report customization (up to 8 analysts working days) with purchase. Changes to country, regional, and segment scope |
Pricing and Purchase Options | Customizable purchase options for tailored research needs |
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Key Companies Market Share
Report Coverage & Deliverables
- Market Trends And Dynamics
- Competitve Benchmarking
- Historical data and forecasts
- Value/Volume analysis
- Company revenue shares and key strategies
- Regional opportunities
This is an indicative segmentation. Please request a sample report to see detail segmentation of this market.
Detailed Market Segmentation
- By Formulation
- Spreadable Margarine
- Hard Margarine
- Liquid Margarine
- By Application
- Household/Retail
- Food Industry
- Bakery
- Confectionery
- Dairy Alternatives
- By Source
- Vegetable Oil-based
- Animal Fat-based
- By Region
- North America (U.S., Canada, Mexico)
- Europe (Germany, UK, France, Italy, Spain)
- Asia-Pacific (China, India, Japan, South Korea)
Table of Content
- Executive Summary
- Market Overview
- Key Market Dynamics
- Drivers, Restraints, and Opportunities
- Margarine Market: Pricing Analysis
- Margarine Market Analysis 2025-2035, By Formulation
- Spreadable Margarine
- Hard Margarine
- Liquid Margarine
- Margarine Market Analysis 2025-2035, By Application
- Household/Retail
- Food Industry
- Bakery
- Confectionery
- Dairy Alternatives
- Margarine Market Analysis 2025-2035, By Source
- Vegetable Oil-based
- Animal Fat-based
- Margarine Market Analysis 2025-2035, By Region
- North America
- Europe
- Asia-Pacific
- North America Margarine Market Analysis 2025-2035
- Europe Margarine Market Analysis 2025-2035
- Asia-Pacific Margarine Market Analysis 2025-2035
- Competitive Landscape
- Key Company Profiles
- Upfield Holdings B.V.
- Bunge Limited
- Conagra Brands, Inc.
- Wilmar International Limited
- Aigremont S.A.
- Market Structure Analysis
- Assumptions and Acronyms
- Research Methodology