United States Plant-Based Meal Kits Market Analysis by Product Type, Format, Sales Channel – Growth, Trends and Forecast from 2025 to 2035
Overview:
The United States plant-based meal kits market is poised for substantial expansion in the coming years. It is estimated to reach USD 1.1 billion in 2025, driven by increasing consumer interest in plant-based diets and the convenience of meal kit services. The market is projected to grow at a compound annual growth rate (CAGR) of 13.6% between 2025 and 2035, ultimately reaching a market size of USD 4 billion by 2035. This reflects a strong and sustained demand for convenient, healthy, and sustainable meal options.
The growth is largely fueled by rising awareness of the health and environmental benefits associated with plant-based diets. More consumers are seeking alternatives to traditional meat-based meals, leading to greater adoption of plant-based products, including meal kits. These kits provide pre-portioned ingredients and easy-to-follow recipes, simplifying meal preparation for busy individuals and families.
Online retail channels are becoming increasingly important for the distribution of plant-based meal kits. E-commerce platforms offer convenience and a wide selection of options, allowing consumers to easily explore and purchase various meal kit offerings. Supermarkets and hypermarkets also play a crucial role, with dedicated sections for plant-based products and meal kits.
Key players in the U.S. plant-based meal kit market include companies such as Purple Carrot and Green Chef, which offer diverse menus catering to different dietary preferences. These companies are continuously innovating to provide more appealing and convenient plant-based meal options to attract and retain customers.
The market is also influenced by the growing trend of personalized nutrition, with companies offering customizable meal plans based on individual dietary needs and preferences. This level of personalization enhances consumer satisfaction and loyalty.
Furthermore, the increasing availability of plant-based ingredients and the development of innovative recipes are contributing to the growth of the market. The ongoing expansion of plant-based options is expected to sustain the growth trajectory of the U.S. plant-based meal kits market through 2035.
Year On Year Growth Chart
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| Report Attribute | Details |
|---|---|
| Market Size in 2025 | USD 1.1 billion |
| Revenue Forecast for 2035 | USD 4 billion |
| Growth Rate (CAGR) | 13.6% from 2025 to 2035 |
| Base Year for Estimation | 2024 |
| Historical Data | 2020 – 2024 |
| Forecast Period | 2025 – 2035 |
| Quantitative Units | Revenue in USD million/billion and CAGR from 2025 to 2035 |
| Report Coverage | Revenue forecast, company market share, competitive landscape, growth factors, and trends |
| Covered Segments | Product Type, Format, and Sales Channel |
| Regional Scope | United States |
| Country Scope | U.S. |
| Key Companies Analyzed | Purple Carrot; Green Chef (HelloFresh); Daily Harvest; Splendid Spoon; Sunbasket; Fresh N Lean; Veestro; Thistle; Territory Foods; Greenfork |
| Customization Options | Free report customization (up to 8 analysts working days) with purchase. Changes to country, regional, and segment scope |
| Pricing and Purchase Options | Customizable purchase options for tailored research needs |
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Key Companies Market Share
Report Coverage & Deliverables
- Market Trends And Dynamics
- Competitve Benchmarking
- Historical data and forecasts
- Value/Volume analysis
- Company revenue shares and key strategies
- Regional opportunities
This is an indicative segmentation. Please request a sample report to see detail segmentation of this market.
Detailed Market Segmentation
- By Product Type
- Prepared Meals
- Sides & Snacks
- Sauces & Dressings
- By Format
- Ready-to-Eat
- Meal Kits
- Frozen
- By Sales Channel
- Online Retail
- Supermarkets/Hypermarkets
- Specialty Stores
Table of Content
- Executive Summary
- Market Introduction
- Key Market Dynamics
- U.S. Economic Indicators
- Regulatory Landscape
- Plant-Based Meal Kits Market Demand Analysis 2025-2035
- Pricing Trends
- Market Size Analysis
- Market Segmentation: Product Type
- Market Segmentation: Format
- Market Segmentation: Sales Channel
- Regional Market Analysis
- North America Market Forecast
- Competitive Landscape
- Key Player Profiles
- Emerging Trends
- Growth Opportunities
- Challenges and Risk Factors
- Market Outlook 2025-2035
- Analyst Recommendations
- Appendix
- Research Methodology